Miami Restaurant Website Redesign & Google Ads
+380
Conversions
$28.64
Avg. CPA
+80%
Table Occupancy
Project Results
+380
Conversions
High-quality leads generated
$28.64
CPA
Average cost per customer acquisition
+80%
Table Occupancy
Now outperforming local competitors in Florida
+566.7%
Visitor Engagement
24s → 2m 40s – huge increase
The Challenge
The Salty Zebra Bistro was facing difficulties with an outdated website that didn’t reflect their atmosphere or drive conversions. Their digital presence had weak engagement, below-average table occupancy, and no integrated analytics to optimize growth.
They needed a modern, mobile-first solution to compete in Florida’s vibrant dining scene and to capture more reservations through digital marketing.
Key Issues Identified:
•
Outdated website with poor mobile experience
•
Below-average table occupancy (–30–40% vs competitors)
•
Very low visitor engagement (24 seconds average session)
•
Lack of structured analytics and conversion tracking
Our Solution
Implementation Strategy:
•
Full website redesign with new typography & warm visual identity
•
Mobile-first optimization (90% of traffic from smartphones)
•
Google Analytics & Search Console setup with event tracking
•
Structured sitemaps, SEO-focused meta strategy
•
OpenTable integration for table reservations
•
Event Calendar & Subscription system for client-hosted events
•
Conversion pop-ups to increase signups and bookings
•
Google Ads campaigns with advanced conversion optimization
Project Timeline
1
Discovery & Planning
3 days
2
Design & Development
3 Weeks
3
Launch & Optimization
2 Weeks
4
Ads & Marketing Campaigns
2 Weeks
Technology Stack & Features
Technologies Used
WordPress
Google Analytics
Google Ads
META Ads
SEO Optimization
Website Optimization
Visual Identity
Key Features Delivered
weInflow Starter Pack Services
Subscription system
Custom visual identity upgrade with modern typography
OpenTable integration for reservations
Google Tag Manager with conversion tracking
Pop-ups for custom discount
On- and Off-Page SEO
Performance Improvements
Page Load Speed
7.9s
1.8s
Average Visit Duration
24s
2m 40s
Table Occupancy
–40%
+40%
Ad Spend Efficiency
$130 CPA
$28.64 CPA
Project Gallery
“The new website and ads campaign completely transformed our business. We went from struggling with table occupancy to being fully booked and even thinking about process optimization. It’s a game changer.”
SZ
The Salty Zebra Bistro
Florida, USA
